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The Waterfront Groundbreaking Ceremony

Despite light rain, yesterday’s groundbreaking ceremony was a resounding success.  Upwards of 100 attendees packed under our tent at The Waterfront site to help commemorate the momentous occasion.

Framed by a river view, Andy Twiggar (Principal | The Waterfront Development Company); Ellen Kern (Chief of Staff | Pat Browne for Senate), Mayor Ed Pawlowksi (Mayor | City of Allentown); Don Cunningham (President | Lehigh Valley Economic Development Corporation) and Mark Jaindl (Principal | The Waterfront) spoke on this project which has been years of diligent research and planning in the making.

Among the many stirring speeches made were two big announcements from Mark Jaindl:

The site on which we stand was once home to an industry giant: Lehigh Structural Steel. LSS was more than a simple fabricator, in the early 1900’s it was a major cog in the economic machine that thrust our city into an age of growth and prosperity.

– Mark W. Jaindl | The Waterfront Principal

First, we revealed an update to the Waterfront’s overall master plan.  Mark announced that we have consolidated and restructured residential complexes to offer interior court yards and first floor parking.  Significant changes have been made to the 560 Waterfront Drive plans, increasing it from four to eight stories. Furthermore, an additional parking structure has been proposed to replace a formerly planned surface lot.

Next, we were pleased to unveil the artist renderings of 645 Waterfront drive, the first building now expected to be constructed at the waterfront.  From these views, we hope to give a preview of what will become some of Allentown’s most exciting shopping and dining spaces.

The building, designed by MKSD Architects, features beautiful traditional architecture, complete with stately arches and rusticated base.  The front view highlights the project’s carefully planned sidewalks and pull-in parking, reminiscent of the Promenade Shoppes at Saucon Valley.

The stunning river view reveals the programmable outdoor amphitheater, future site of outdoor music, movie, and community events, as well as the broad European style riverfront sidewalk.

The event ended with ceremonial ground breaking and dirt throwing.   Among those in hardhats were state representatives, the office of Senator Pat Browne, the creative teams responsible for the master plan, and engineers involved with the design and creation of the on-site buildings.

We cannot overstate our gratitude to all those who played an integral role in getting us to where we stood yesterday.

Ellen Kern perhaps best captured the spirit of day.  She quoted Leonard da Vinci, saying,

In rivers, the water that you touch is the last of what has passed and the first of that which comes; so with present time.

– Ellen Kern | Pat Browne for Senate Quoting Leonardo da Vinci

And so with The Waterfront, and so with Allentown.

To read the press release, click here.

Written by 4O1!

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