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The Waterfront Blog

Placemaking (Part I): What is Placemaking?

Think for a moment of your nearest strip mall. Try to recall its details. More likely than not, the strip mall you’re thinking of features a few big box stores looming over an expansive parking lot.  Chances are good it’s in a line of similar strip malls strung along an intimidating multi lane road.

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The Waterfront Updated Master Plan Unveiled

It is with great excitement that we reveal the updated Master Plan for The Waterfront in Allentown, PA! Check out the fully developed view of our signature River Walk complete with outdoor amphitheatre, two additional apartment buildings, additional access via Riverside Drive, and more!

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David Green

David Green Joins The Waterfront

Physical construction is not the only way to mark progress! With a project of The Waterfront’s magnitude, there is a lot of work that goes on behind the scenes- securing permits, acquiring approvals, and coordinating designs to name a few.  

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Greenspace and It’s Effect on the Mind

We recently covered the study on Blue Gym, how water has a positive impact on the body and mind. Now, we’re focusing on green, natural environments and how they too, have a positive impact on mental health.

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City of Allentown

What’s Attracting Companies to the City?

While the suburbs certainly have their perks, cities are known to be the place where things are happening. Be it entertainment, dining, shopping or business, urban centers are inarguably the places to be part of a distinct culture.

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